- we use your personal information when you use our products, services or technologies or provide us with your personal information in other ways both online and offline; and
- we respect your personal information privacy rights.
- Personal Information We Collect and Use
- Direct Marketing
- Disclosure of Information
- Security and Quality
- Cross-Border Data Transfers
- AMD’s Cookies Policy
- Links to External Websites
- Your Privacy Rights
- Information for individuals located in the European Economic Area
- Your California Privacy Notice and Rights
- Changes, Oversight and Questions
“Personal information” means information that identifies, relates to, or describes, directly or indirectly, a particular individual, such as: name, address, email address, or phone number.
We collect several categories of personal information from you, depending on the AMD product, service or technology you use, including AMD operated websites, AMD social media pages, and other AMD online services (“Sites”), or information you otherwise provide to us through our interactions online and offline. We may also collect personal information about you from others.
We collect personal information when you provide it to us online and use it for typical business management, operational and commercial purposes (including to defend and protect us and others from harm or legal claims, and as required by applicable law) and as described more specifically below:
- Personal identifiers. We receive personal identifiers (such as your name, phone number, email address, postal address, postal code, location of residence, username and password) and use them to respond to your requests, register for an AMD service, technology, event, or program, facilitate surveys, promotions, campaigns, sweepstakes, and contests, manage accounts and preferences, operate and carry out administrative activities relating to your participation in the AMD Arena Program, manage online accounts, respond to customer service requests, and communicate with you for marketing and informational purposes (subject to the ‘Direct marketing’ section below). Where a Site requires you to register, if you choose not to register you may not be able to use its features to their fullest extent. For example, you will not be able to participate in forum discussions on a Site without registering.
- Professional and employment information. We receive professional and employment information (such as your job title, company name, and information about your company and job function) when you provide it to us, and we use it respond to your requests, facilitate surveys, promotions, sweepstakes, and contests, facilitate the AMD Arena Program, manage online accounts, respond to customer service requests, and communicate with you for marketing and informational purposes (subject to the ‘Direct marketing’ section below).
- Message and product review content. We collect the messages you submit through contact, customer service, sign-up, forum, surveys, purchase and product review forms on Sites. We use this information to respond to and fulfill your requests, better understand your needs and preferences, and provide, enhance, and personalize our product, service, and technology offerings and the Sites.
- Audio and visual information. We receive any digital photos you submit through the Sites and post this information to public areas of the Sites (including our social media pages) at your direction. We may record customer service telephone calls for quality purposes and to meet our legal obligations.
- Commercial transaction information. We collect and generate commercial transaction information (such as records of products and services purchased) when you make purchases or register products on the Sites. We may use this information to deliver and fulfill your orders, improve our service and product offerings, tailor our marketing efforts and administer accounts, and for internal operations and reporting purposes.
- Training information (AMD Arena Program and other online training participation information). We will process information relating to your participation in the AMD Arena Program and other online training we provide such as the name and scores of the course(s) you take, pass/fail status, and your position on any related leader boards. We use the information to operate and carry out administrative activities relating to your participation the AMD Arena Program. We use a third party provider to offer the AMD Arena Program who may also collect your contact details and shipping address to fulfill program rewards.
- Inferences from the information listed above. AMD will use the information listed above to draw inferences about your preferences (such as your preferred products) to help us provide you with personalized content and offers and help us provide, enhance, and personalize our product, service, and technology offerings and the Sites.
- Job applications. We collect and use the personal information you submit through job applications to consider you for employment. AMD may provide you with additional information about its privacy practices through its job application Site.
Product experience data collection: Participating in AMD’s User Experience Program allows you to share details of your experience with us so that we can continue to improve and develop our products, services and technologies. For more information about this program and how it affects your personal information, please read the information available at AMD User Experience.
System and AMD Product Technical Information: When you install AMD products and/or use AMD bug reporting tools we may collect technical information (some of which may constitute personal information) about the system and those AMD products and features that are installed and/or used, including:
- System and AMD product and feature information. Information about the system and its configuration, operating system information, architecture type, unique device identifiers (such as client ID, SSID and SSVID), BIOS data and version, hardware components (such as CPU, GPU, memory) and usage information, system model and manufacturer, software versions, time zone/locale, installation, configuration and interaction with AMD products and features, screen size and resolution, VR headset information, video connection type, HDMI scaling, AMD FreeSync™ technology, performance reports and other detailed graphics attributes and settings.
- Error or bug reports. System and AMD product or feature event information relating to issues you may experience with the performance of your system or the AMD products or features you use, such as error, diagnostic, configuration and performance reports and crash data, including details of the software or hardware related to an error, application use and its duration, and other information that you may submit to AMD when reporting a technical issue.
We use this technical information to troubleshoot AMD product errors, improve and develop AMD products and features, better understand how AMD products and features operate and how they are used, improve security and your user experience, and for business reporting and other business purposes.
Offline collection: We also collect personal information from you when you provide us with it at conferences, trade shows or similar events. Such personal information will typically consist of your personal identifiers (such as your name and business and personal contact details) and professional and employment information (such as your job title and company name from your business card or badge scan).
Collection from others: In some cases, we obtain personal information from other sources.
- From your employer. As part of providing products and services to your employer, your employer may provide personal information about you to us. Such information typically includes personal identifiers (such as your contact information) and professional and employment information (such as your job title and function).
- For marketing purposes. We collect personal identifiers (such as your name and business and personal contact details) and professional and employment information (such as your job title and company name) from public and non-public sources for updates, newsletters, and marketing purposes (subject to the ‘Direct marketing’ section below). Examples of public sources include trade directories or websites like LinkedIn. Examples of non-public sources include marketing companies from which we obtain marketing leads or event organizers where AMD is an exhibitor.
De-identified or Aggregated Information: We de-identify and/or aggregate data we receive and may use and disclose it for any business purpose, including to provide and improve our products and services and for internal reporting.
Where you consent in accordance with applicable law, we use your personal information to provide you with marketing communications, including, but not limited to email communications or information about our products and services, new launches, promotions and special offers.
We send such communications by:
- SMS text message and/or any other form of electronic message;
- push notifications;
- social network messages; and
- any other medium which becomes relevant from time to time.
We share personal information for our business and commercial purposes and as more specifically described below:
- We share personal information with employees, independent contractors, and service providers (such as IT service vendors, website hosting facilities, and email distribution services) so they can perform a business, professional, or technical support function for you or AMD. These employees, independent contractors, and service providers may use the personal information only for the purposes of providing the services to you and us.
- We share personal information with trusted third parties to help us provide products and services to you such as fulfilling and delivering orders, processing payments, social media functions and administering drawings or contests. In these situations, you are using and directing us to intentionally disclose personal information (including personal identifiers and financial information) so our products and services and your requests can be provided to you.
- We share personal information we receive among our affiliates for business and commercial purposes.
- We provide personal identifiers (such as your name) and training information (such as your AMD Arena Program progress) to your employer, where you have registered to participate in the AMD Arena Program for certain activities that are being run together with your employer, and where necessary to provide them with details of your participation, including the name and scores of the course(s) you take, pass/fail status and your position on any related leader boards. Your employer’s privacy policies also apply.
- We will disclose personal identifiers (such as your name and email address) to others where you give us permission to disclose them for marketing purposes.
- We will disclose personal information to a court, regulator or other authority if we are required to do so to comply with a legal requirement or request from them.
- We may disclose personal information about you with law enforcement, the courts, our advisors, attorneys, and others who participate in the legal process, if necessary to do so by law or based on our good faith belief that it is necessary to enforce or apply our Site terms and conditions, conform or comply with the law or is necessary to protect AMD, the users of the Sites, and others.
- In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another business unit (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide personal information associated with each such business unit to the persons and/or entities assuming control of such business unit and our advisors or as otherwise necessary to complete the transaction as permitted by law or contract.
We take reasonable steps to ensure that personal information about you that we pass to a third party will be held securely by that party and only be used for the purposes for which it was provided to them. Except as noted above, information we collect from Site visitors will not be shared with individuals or other companies unrelated to AMD, or that do not perform a business, professional or technical function for AMD.
AMD is committed to taking reasonable steps to protect the personal information that you provide. We use a variety of advanced security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on secured computer servers that are located in controlled facilities. Additionally, when we transmit sensitive personal information over the internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol. Please help us to keep your personal information secure by not using an obvious login name or password and ensuring you do not divulge your password to any other person.
We will only retain your personal information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. We will actively review the personal information we hold and when there is no longer a customer, legal or business need for us to hold it, we will either delete it securely or in some cases anonymize it.
We do not knowingly collect, maintain, or use personal information from children, and no part of the Sites is directed to children. If you learn that your child has provided us with personal information without your consent, you may alert us at email@example.com. If we learn that we have collected any personal information from children, we will promptly take steps to delete such information and terminate the child’s account, if any.
AMD’s Cookies Policy is available for review here.
Certain jurisdictions have specific legal requirements and grant privacy rights with respect to personal information, and we will comply with restrictions and any requests you submit as required by applicable law. For example, you may have the right to review, correct, and delete personal information we have about you, or to consent or withdraw consent to certain uses or sharing of personal information. You may be able to use a Site to access and update the personal information that you have provided to us through your use of a Site or otherwise.
When you make a request, we may require that you provide information and follow procedures so that we can verify a request you make and your jurisdiction before responding to it. The verification steps we take may differ depending on your jurisdiction and the request. We will match the information that you provide in your request to information we already have on file to verify your identity. If we are able to verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us verify your request.
We will respond to your request within the time period required by applicable law. In certain circumstances, we may not be able to fully address your request, and we will notify you in that event.
Please address requests (with a return email address where possible) to:
By email: AMD Communication Preference Centre: firstname.lastname@example.org
By post: AMD Web Services Team, 1 Commerce Valley Dr. East Markham, ON L3T 7X6, Canada
By webform: Privacy Request
- Basis of processing: Where you give us your personal information to receive or use a product, service or technology from us, we process your personal information on the basis that such processing is necessary to give effect to the contract between us. Where you give us your personal information for any other reason, we process your personal information for our legitimate business purposes to respond to your request (for example, providing you with access to our Sites or providing you with direct marketing that you have requested);
- Data Protection Officer (“DPO”): We have appointed a DPO in Germany who may be contacted for information relating to that jurisdiction at email@example.com. If you have any other questions in relation to our processing of your personal information, please contact the Communication Preference Centre.
AMD is not currently selling (as defined by the California Consumer Privacy Act) and will not sell your personal information without your consent. AMD also does not rent, sell, or share personal information (as defined by California Civil Code §1798.83) about you that we collect on the Sites with other people or unaffiliated companies for their direct marketing purposes.
Privacy Rights Requests. California consumers have the right to request:
- the deletion of the personal information we have about them
- additional information about whether and how we have collected, used, disclosed and sold personal information about them
- the specific pieces of personal information we have about them
California consumers also have the right not to receive discriminatory treatment if they exercise the rights list above.
To make requests, California consumers may email us at firstname.lastname@example.org or contact us through the Privacy Request web form. Consumers will be required to submit their email address, and may also be asked to provide their name, location, and telephone number so that we can verify the request. Please provide as much of the requested information as possible to help us verify the request. We will only use the information received in a request for the purposes of responding to the request.
California law permits California consumers to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the California consumer’s written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the California consumer. An authorized agency must follow the process described above to make a request, and we will additionally require the authorized agent to verify his/her own identity and we may confirm the agent’s authority with the California consumer about whom the request was made.