What are cookies?
A cookie is a small file that a website can send to your browser, which may then store it on your system or your mobile device. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, AMD) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, videos and website analytics services). The parties that set these third party cookies can recognize your device (which can include computers, tablets, smart TVs, gaming consoles and so on) both when it visits the AMD website and when it visits certain other websites.
How long do cookies last?
Cookies can remain on your device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your website browser is open and are deleted automatically when you close your browser. Other cookies are semi-permanent cookies, meaning they survive after your browser is closed and can be used by websites to recognize your device when you later re-open your browser and browse the internet again.
We use first party cookies to allow Us to understand and make inferences about what areas of the Site are of interest to you so We can better provide you with tailored information from the Site. We use first party cookies to collect data such as online identifiers (including IP address and device identifiers), information about your web browser and operating system, and website usage activity information (including the frequency of your visits, your actions on the Site and, if you arrived at the Site from another website, the URL of that website). Our third party web analytics provider collects and analyzes the data We obtain from Our cookies to tell Us how you use the Site. Please see the table below for details of the third parties that We work with in this context.
AMD may also use first party cookies when you register for some parts of the Site, such as Our web programs or extranets. In this case, a cookie will store useful information, including your online identifiers (including IP address and device identifiers), which enables the Site to remember you when you return to visit. Only We can read the information We gather from the cookies We place on your system.
As discussed above, our third party vendors (analytics and marketing) collect personal information about visitors to the Site and the activities of those visitors on the Site over time, and they may track those visitors across other websites and online services over time, if those websites and apps also use the same partners.
For more detailed information, the table below describes the specific types of cookies served through the Site and the purposes they perform:
|TYPES OF COOKIE AND SIMILAR TECHNOLOGIES||WHO SERVES THESE COOKIES||WHAT THEY DO|
|Essential website cookies||AMD (amd.com)||These cookies are necessary to provide you with services available through the Site so that you can use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like shopping baskets and secure customer account pages, would not be possible.|
|Performance and functionality cookies||
|Analytics and customization cookies||
Scorecard Research (scorecardresearch.com)
Foresee Results, Inc. (foresee.com)
Verint Systems Inc. (verint.com)
|These cookies collect information that is used either in aggregate form to help Us understand how the Site is being used or how effective Our marketing campaigns are, so We can research the usability of the Site, or to help Us customize the Site for you.|
|Advertising and marketing cookies||
Serving-sys.com / bs.serving-sys.com
Channel Intelligence (channelintelligence.com)
Invite Media (invitemedia.com)
Right Media (rightmedia.com)
|These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, enabling Us to monitor the effectiveness of Our advertising and, in some cases, selecting advertisements that are based on your interests and/or the actions that you have taken on the Site. These cookies also enable the website to identify returning visitors.|
|Social networking cookies||
AddThis, Inc. (addthis.com)
Jia This (jiathis.com)
|These cookies are used to enable you to share pages and content that you find interesting on the Site through third party social networking websites.|
The Site uses Google Analytics to collect information about how you use the Site. The information generated by the cookie about your use of the Site will be transmitted to and stored by Google on servers in the United States.
Alternatively, you can opt-out from being tracked by Google Analytics in the future by clicking on the following link: http://tools.google.com/dlpage/gaoptout.
Other technologies AMD may use
The Site may also use “Web beacon” technologies. When you access pages with a Web beacon, an anonymous notice of that visit is generated which may be processed by Us or by Our analytics vendors. These Web beacons work in conjunction with cookies to let Us know what portions of the Site are of interest to you, how many of Our newsletters have been read and to help Us provide you with tailored information from the Site. If you choose not to accept cookies, Web beacon technologies will still detect anonymous visits, but the notices they generate cannot be associated with other information and are disregarded.
We also use Local Shared Objects, also referred to as “Flash cookies”, on the Site. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on the Site. Local Shared Objects are similar to browser cookies, but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your device. Like other cookies, they can only access personal information that you have provided on this Site, and cannot be accessed by other websites. To find out more about Flash cookies or how to disable them, please click here: http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.
We will collect your IP address when you visit the Site. From this We may be able to identify the approximate geographic location of the device from which you are visiting the Site and the domain that it is using to access the Internet. If you are visiting the Site from a company location, We will use this information to identify the company from which you are visiting and to pre-populate the web-forms that you use on the Site with information about your company and the country from which you are visiting the Site.
Finally, We use third party advertising companies for banner placements who in turn use pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by Our ad management partner. These files enable Our ad management partner to recognize a unique cookie on your web browser, which in turn enables Us to learn which advertisements bring users to the Site. The cookie is placed by Us and Our ad management partner who works with advertising solutions companies (including DoubleClick). With both cookies and Spotlight technology (the tool used to determine the effectiveness of online advertising), the information that We collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address, for example. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.google.com/intl/en/policies/.
Your rights to control cookies
You can find out more about cookies, including how to delete them, at http://www.allaboutcookies.org/. To restrict which cookies may be set for advertising purposes, please visit
If you are a resident California, by using the Site, you are using and directing us to intentionally allow third party vendors to collect personal information to allow them to provide analytics and personalized advertising services to us so that we can provide and improve the Site and our products and services and provide you with marketing and advertising we believe is more relevant to you. Currently, the Site does not respond to browser “Do Not Track” signals.